We Study How Humans Decide

At SHORA, we investigate how users make decisions on the web. We build AI that applies that knowledge to create business value.

Discover CROspector Get in Touch

Purchase Journey Intelligence

Our product applies human decision-making research to e-commerce. CROspector determines the conditions that drive user purchase decisions, with supporting evidence.

Most conversion tools focus on friction because it makes it easy to generate hypotheses. But users weigh more than ease. Beyond friction, CROspector measures competitive positioning, availability, trust, and more... in order to fix what's blocking revenue, not just what's blocking clicks.

We wrote more about this →

See It In Action

CROspector is live and monitoring purchase journeys for e-commerce teams.

Visit crospector.com

About SHORA

SHORA is a startup emerging from a research project at INRIA. We study human decision-making in order to develop AI models that explain user choice and build tools that apply these models to create business value.

Our focus is web usability: understanding not just what users do, but why they decide what they decide.

Supported by Inria Startup Studio

We're Hiring

Open Position

UX Engineer

Lille, France
Bac+5, 5-12 years exp.

Assignment

You will work closely with client teams to integrate, validate, and standardize the optimizations generated by our solutions. You will manage the entire flow of client feedback and follow-up (deployment, measurement, and iteration). Finally, you will take on a key role in application development and operations required to support production deployments.

Main Activities

  • Contribute to the codebase of SHORA solutions.
  • Configure and manage pipelines for UI/UX optimization.
  • Ensure 24/7 availability of client workflows and resolve incidents in production.
  • Collect and structure client feedback.

Skills

  • Advanced skills in front-end development and ability to quickly prototype functional code.
  • Deep knowledge of UI/UX principles, user research, and e-commerce best practices.
  • Demonstrable experience in front-end development on e-commerce websites with high traffic.
  • Excellent technical communication skills and ability to explain UI/UX principles in layman's terms.
  • Appreciated: self-hosting capabilities (production infrastructure).

Keys to Success

  • Application development and continuous improvement.
  • Capacity to conduct qualitative studies using virtual personas.
  • Capacity to maintain the local inference infrastructure.
  • Ability to validate hypotheses for UI/UX optimizations by observing AI agents and humans.
  • Fluency in French and English.
Apply Now
Internship

Software Engineer Intern

Lille, France
Bac+5 / Graduate degree

Assignment

You will contribute to the core technology: capturing reliable signals on e-commerce web pages, structuring usable elements, and automating execution (reproducibility, testing, logs, metrics).

Main Activities

  • Contribute to the SHORA/CROspector codebase (features + targeted refactoring).
  • Strengthen the web automation module (Playwright, CDP).
  • Implement data contracts (schemas, validations, non-regression tests).
  • Package and execute reproducible runs (Docker), manage failures (retries, timeouts, diagnostics).
  • Produce a measurable deliverable: crawl to signals to usable output (report, score, dashboard).

Skills

  • Excellent programming skills (Python highly appreciated) + rigor (testing, typing, code review).
  • Proficiency in Linux, Git, debugging, and log reading.
  • Ability to work independently: clarify, break down tasks, and ship.
  • Experience in web automation/scraping.
  • Containerization and reproducible execution (Docker).
  • Knowledge of e-commerce/UX (funnels, friction, performance).
  • Bonus: knowledge of AI/ML (evaluation, data labeling, tools).

Keys to Success

  • Developing applications independently and continuously improving them.
  • Ability to prototype and iterate on code.
  • Ability to maintain infrastructure.
  • Ability to validate the execution of programming tasks.
Apply Now

Interested in joining us?

Send your CV and cover letter to start your journey with SHORA.

jl@shora.ai

Get in Touch

Interested in trying CROspector? Have questions? Contact us.

Visit Us

172 Av. de Bretagne
59000 Lille, France