We Study How Humans Decide

At SHORA, we investigate how users make decisions on the web. We build AI that applies that knowledge to create business value.

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Purchase Journey Intelligence

Our product applies human decision-making research to e-commerce. CROspector determines the conditions that drive user purchase decisions, with supporting evidence.

Most conversion tools focus on friction because it makes it easy to generate hypotheses. But users weigh more than ease. Beyond friction, CROspector measures competitive positioning, availability, trust, and more... in order to fix what's blocking revenue, not just what's blocking clicks.

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See It In Action

CROspector is live and monitoring purchase journeys for e-commerce teams.

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About SHORA

SHORA is a startup emerging from a research project at INRIA. We study human decision-making in order to develop AI models that explain user choice and build tools that apply these models to create business value.

Our focus is web usability: understanding not just what users do, but why they decide what they decide.

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Interested in trying CROspector? Have questions? Contact us.

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172 Av. de Bretagne
59000 Lille, France