From CRO to Purchase Journey Intelligence
Why most “conversion analytics” can’t explain conversion, and what we’re building instead (Part 1)
Field notes on reliable web data, what fails at scale, and why we built a deterministic engine.
Why most “conversion analytics” can’t explain conversion, and what we’re building instead (Part 1)
What we learned trying to build purchase journey intelligence with an LLM agent, and why the architecture can’t cross the bar (Part 2)
The engine we built after the receipt, and the machine judges — Google Shopping today, agentic checkout tomorrow — it was built for (Part 3)